Why is it important to have good packaging design?
Here at Graphic Design Belfast, we understand the importance of good packaging. It can sometimes be just as important as the product inside it.
No matter what industry you are operating in, we can guarantee that you will have competitors. So why fall behind them due to a lack of well thought out and designed packaging?
Cleverly designed packaging is one of the ways you can create a difference between you and your competitors. Although the product might be similar to your competitors, there’s no reason why your packaging should be.
Whether you are operating in a brick and mortar environment, or operating from an online platform, packaging is the first and last thing your customer will see.
Our packaging design process
During the order process, we ask for a design brief. This can be as light or detailed as you wish and we’ll use this as the basis of a call with our graphic design team. If you have a corporate colour we must use, or any guidance on style of packaging, it is best to tell us at this stage. Sometimes there is no brief and that’s fine, we’ll use our best judgement to create a beautiful set of stationary. In this instance we ask for some visual direction, maybe a packaging design you’ve seen previously and liked the look of.
After we are happy with the design, we send this to you for approval. We send low resolution screenshots for approval purposes. If you are happy with the artwork, we request a sign off email. At this point we save the artwork on our server for one year, output a high resolution print ready pdf and forward this to you. The print-ready pdf will be set up based on our “Perfect Print” guidelines. This ensures you get the best quality results from your chosen print provider.
If you have changes to your artwork, we will discuss these to ensure we fully understand the changes. We will make the relevant changes and get the sign off as above.