So what is an infographic?
Infographics are a collection of content, icons and data that have been condensed into a clear and concise visual design, that are coherent with your brand guidelines. Not only do they display information in a more digestible way, they also reinforce your brand to the end user.
With so many different types of infographics available for a business to use, it can be difficult to know which one would compliment your business the most. Trying to decide on whether to use a product infographic or a quantitative one can be a difficult task, and may put businesses of doing one. Rest assured, our team of graphic designers will be able to assist. Having designed a high volume of infographics, they will understand what one will compliment your business the most.
With your brand guidelines incorporated, and the correct information displayed, you can guarantee that your infographic will be a success.
Once designed, infographics can be used on almost every single platform and interface your business has. Whether it’s to display offline or online, infographics can be a particularly useful element of your business marketing plan.
Our infographic design process
During the order process, we ask for a design brief. This can be as light or detailed as you wish and we’ll use this as the basis of a call with our graphic design team. If you have a corporate colour we must use, or any guidance on style of packaging, it is best to tell us at this stage. Sometimes there is no brief and that’s fine, we’ll use our best judgement to create a beautiful infographic.. In this instance we ask for some visual direction, maybe an infographic design you’ve seen previously and liked the look of.
After we are happy with the design, we send this to you for approval. We send low resolution screenshots for approval purposes. If you are happy with the artwork, we request a sign off email. At this point we save the artwork on our server for one year, output a high resolution print ready pdf and forward this to you. The print-ready pdf will be set up based on our “Perfect Print” guidelines. This ensures you get the best quality results from your chosen print provider.
If you have changes to your artwork, we will discuss these to ensure we fully understand the changes. We will make the relevant changes and get the sign off as above.