The Benefits of Digital Ads:
First and foremost – They are successful. Why?
It’s affordable, specific, and easy to use. That about sums it up.
Online is where the people are. To reach them as a business, you need to be there, generating brand awareness, increasing leads and making sales. That’s why digital advertising is so important.
Reach The Right People with the Right Message
This form of advertising allows you to reach the right people with the right message at the right time. You may think you’re doing this already through newspapers, flyers, or radio ads.
Get Measurable Results
Digital advertising isn’t just putting an ad up on Twitter, Facebook or Google. It uses Internet-based advertising tools to research, manage, track, analyse and improve online advertising campaigns.
When done effectively, digital marketing seamlessly integrates into your target customer’s user experience on that website, guiding them back to your own site and business. It does so in a natural and non-intrusive way.
It can be personalized to maximize relevance to your target customer. This, in turn, maximizes conversion rates. And because it’s digital, you can track virtually every step your customer makes in relation to your ad.
It’s Affordable & Scalable
You may see the headlines: Digital Advertising Costs Skyrocketing. But when you break it down and look at the ROI a business can get on even small campaigns, the headlines simply don’t reflect reality.
Digital advertising is affordable. You can start digital advertising with as little as £5 per day on Facebook. As you grow, increase your budget. Analyse, test, and streamline to maximise your return on investment.
Our digital ads design process
During the order process, we ask for a design brief. If you have a corporate colour we must use, or any guidance on style of packaging, it is best to tell us at this stage. Sometimes there is no brief and that’s fine, we’ll use our best judgement to create a beautiful digital ad. In this instance we ask for some visual direction, maybe a digital design design you’ve seen previously and liked the look of.
After we are happy with the design, we send this to you for approval. We send low resolution screenshots for approval purposes. If you are happy with the artwork, we request a sign off email. At this point we save the artwork on our server for one year, output a high resolution print ready pdf and forward this to you.
If you have changes to your artwork, we will discuss these to ensure we fully understand the changes. We will make the relevant changes and get the sign off as above.