What are brand guidelines?
Brand guidelines are a set of rules to create a unified identity when you are connecting multiple elements within your brand, such as colours, your logo and your typography.
Why should you have brand guidelines?
There are so many ways a business can benefit from brand guidelines, both internally and externally.
Internally, having a set of brand guidelines to hand can be the answer to many problems faced by business owners on a daily basis.
Every single time a user visits your companies website, sees your business card or receives marketing material they automatically develop a perception of your business, based on the content they have seen. With that in mind, why not ensure that you are consistently communicating in the best way possible, through a cohesive and consistent brand identity.