Why billboards and outdoor ads are important?
Billboards can provide a company with an opportunity to reach the masses. Again, with digital marketing continually on the rise, it can leave us questioning if billboards remain relevant. Billboards are on display for 24 hours, day and night and have the ability to convey information in a much better way compared to an online advert.
Our graphic design team know that the correct and careful design of a billboard can be instrumental in its success. Our team are on hand to design a professional and attention-grabbing graphic so that people are drawn to your billboard advertisement.
Our design process
During the order process, we ask for a design brief. This can be as light or detailed as you wish and we’ll use this as the basis of a call with our graphic design team. If you have a corporate colour we must use, or any guidance on style of card, it is best to tell us at this stage. Sometimes there is no brief and that’s fine, we’ll use our best judgement to create a beautiful billboard. In this instance we ask for some visual direction, maybe a previous billboard design you’ve seen previously and liked the look of.
After we are happy with the design, we send this to you for approval. We send low resolution screenshots for approval purposes. If you are happy with the artwork, we request a sign off email. At this point we save the artwork on our server for one year, output a high resolution print ready pdf and forward this to you. The print-ready pdf will be set up based on our “Perfect Print” guidelines. This ensures you get the best quality results from your chosen print provider.
If you have changes to your artwork, we will discuss these to ensure we fully understand the changes. We will make the relevant changes and get the sign off as above.